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Research papers

Towards a truly internal market for advertising communication

A great deal has been written about the challenge of trying to "globalise" advertising in terms of its impact on consumers in different cultures and different parts of the world. More recently, the ability to reach consumers in fifty countries at...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Jean Bergevin, Margaret Holmes
June 15, 1994
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Citation

Bergevin and Holmes (1994a, June 15). Towards a truly internal market for advertising communication. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/towards-a-truly-internal-market-for-advertising-communication